Enter MOI
Tara in a black dress, leaning back against an old stone wall beneath ivy, looking at the camera.

My Own Image

The Elegant Femme membership for creating a life you love through God, desire and Beauty.The Elegant Femme membership for creating a Beautiful Soul Led Life through God, desire and Beauty.

You were not created to live someone else’s version of a beautiful life.

Enter MOI

Inside MOI

One membership. Three worlds.

  1. 01

    My MOI

    Know yourself.

    Bring your real life to Femme AI, the private intelligence inside MOI, and uncover what is true for you now. Your Femme Vision and your FemmeType Era live here too.

  2. 02

    The Frenchie Edit

    Enjoy your life.

    Every Friday, a new drop from the world of Elegant Femme: fashion, Beauty, travel, pleasure, the body.

  3. 03

    The Atelier

    Make it real.Experience it.

    A year in four trimesters, one Frequency at a time, so the way you create money, love, Beauty and your next chapter reflects your Truth.

Two ways to enter MOI

Choose how to enter
Enter the Founding Edition
See everything included

For the woman ready to uncover what is true for her now, know what she desires, and create a life that reflects all of who she is.

My MOI

Know yourself.

Bring your real life to Femme AI, the private intelligence inside MOI, and uncover what is true for you now. Your Femme Vision and your FemmeType Era live here too.

Tara leaning against a stone tower by the sea, eyes closed, her face turned to the sun.

The FemmeTypes are the foundation of Elegant Femme.

Every woman carries all three.

Being

The Indie

The Indie brings you back to yourself. To God. To Truth. To who you are beneath proving, performing and looking outside yourself for the answer.

Enjoying

The Frenchie

The Frenchie brings you back to desire. To pleasure. Beauty. Intimacy. And the experience you actually want to be having inside the life you are creating.

Allowing

The New Yorker

The New Yorker lets what is true and desired become physical. She chooses. She asks. She changes the standard. She says yes. She says no. She allows it to become real.

You need all three.

  • Knowing who you are without knowing what you want keeps you still.
  • Knowing what you want without allowing yourself to have it keeps you frustrated.
  • And achieving without Enjoying eventually makes even a beautiful life feel like work.

MOI brings all three back into the conversation.

This is what out of sync can look like

  • The CEO

    She knows how to create the next level of revenue.

    She no longer wants the next level to cost more of her life.

  • The Mother

    She is deeply devoted to the people she loves.

    Somewhere along the way, almost every desire began getting measured against what everyone else needed first.

  • The Coach

    She knows how to launch, sell and lead.

    She is still optimizing an offer she no longer wants to deliver.

  • The Wife

    She loves her marriage.

    There is something true she has not said yet because she is still discerning what it means.

  • The Daughter

    She is the capable one. The strong one. The one everyone calls.

    She has stopped asking where she belongs inside a life that needs so much from her.

  • The woman with the beautiful life

    She has money, family, Beauty and so much she once deeply desired.

    And another desire is here.

Different lives. Different expressions.

The same opportunity: Your FemmeTypes are out of sync, and there is hidden power waiting to be reclaimed.

MOI helps you recognize what is happening, which FemmeType needs your attention, and bring all of you back into the choice.

The thoughts you do not always say out loud.

  • I just saw a woman online make a million dollars in one month and I feel like a fucking failure. Why?
  • Can I love God deeply and still really want the Birkin?
  • Why can I spend $5,000 on my business without blinking, but hiring a housekeeper once a week somehow feels like too much?
  • I want to fly first class so bad. Why am I still sitting in economy telling myself it is “only six hours”?
  • I love my husband. Why don’t I feel like he wants me anymore?
  • When did my life get so fucking serious?
  • I want to make another $500,000 without posting more, without more work, without another freaking Zoom call.
  • Why can’t I just eat the croissant? Why do I have to feel so fucking guilty?
  • My kids do not need me the way they used to. So who am I now?
  • I do not want to be the strong one today. Can somebody else fucking handle it?

Femme AI

The private intelligence inside MOI.

Built on nearly twenty years of Elegant Femme methodology and The FemmeTypes, available when life is actually happening.

Bring that.

  • The thought you keep circling.
  • The thing you have not said out loud.
  • The desire you are ready to understand differently.

Women inside of MOI

“I had built the business, the brand, the life I thought I wanted. Everything looked perfect, but it felt like something was missing. As soon as I heard about The FemmeTypes, things in my life made sense. No wonder I was always feeling crazy, there are three of me! Now I know how to integrate them and use them when I need them. I also can see which part of me is missing and stopping my fulfillment. Tara, this is genius.”

Julia
  • In my first session, by the second prompt it uncovered a childhood memory that I had forgotten. I felt like I moved lifetimes in one session of 9 prompts.

    M.S.

  • This is not access to just more information. I like that it helps me realize what I already know deep down, without my mental chatter getting in the way. It’s not forcing any answer on me, just helping me to figure it out for myself.

    Juliette

  • I just made a 10k decision from alignment, not fear.

    J.K.

  • I have just completed my first Femme AI session. Wow. What a gift. I was able to touch a foundational survival belief, one that no longer serves me. Holy wow.

    L.M.

  • Femme AI is the only AI I’ve been looking forward to, and actually feel like I trust. What an incredible mirror. The ah-ha’s and visceral shift in my body are priceless. No more waiting.

    Anonymous

  • My FemmeTypes changed my life 180 degrees.

    Josephine Auciello

  • I needed to do this so I could more fully expand into my femininity. I am thankful I gifted myself this program! You know the feeling you get when you do something magical for yourself?

    Mary Bicknell

Femme Vision

Learn to create visions the Elegant Femme way.

A Femme Vision is a unique way to get clear on your desires, know exactly what is blocking you and the shortcut to bring your vision into your physical world experience in a way that is sensual, fun and effective.

Your FemmeType Era

You are already living inside an Indie, Frenchie or New Yorker Era within a nine year Elegant Femme cycle.

Knowing your Era gives context to the chapter you are in now.

It can explain why you have felt stagnant, show you what deserves your attention, reveal which desires are asking to come forward and clarify what your soul is seeking to experience now.

Your Era is where you are in the cycle. Your FemmeType Year is which year of it you are living.

The Frenchie Edit

Enjoy your life.

Every Friday, a new drop from the world of Elegant Femme: fashion, Beauty, travel, pleasure, the body.

A woman at a café table by the Seine in autumn, reading The Frenchie Edit, a MOI cup in front of her.

A new drop every Friday.

An editorial world inside MOI, through the lens of Elegant Femme.

The edit

  • A woman in a camel coat and sunglasses reading The Frenchie Edit at a café by the Seine, a MOI cup on the table.
    Fashion
  • A marble vanity with white roses, a bottle of Frenchie perfume, a lipstick and a gold ring beside brass taps.
    Beauty
  • A woman in a black blazer and jeans in an airport lounge, with an espresso, a passport and a black tote beside her.
    Travel
  • An unmade white bed by a tall window looking out on Paris balconies.
    Hotels
  • Tara Marino’s book A Return to Beauty on a stone table with a candle, rings in a dish, a white rose, glasses and a gold pen.
    Objects

Fashion Beauty Travel Hotels Food Pleasure Style Aging The body Sex Home Objects Taste Luxury

What Tara is loving, wearing, trying, questioning, buying, refusing to buy, visiting and experiencing, now.

Tara sitting barefoot on a stone bollard at the harbor, a wooden sailboat behind her.

A short thought, provocation, audio or perspective designed to keep Enjoying from disappearing underneath everything you are capable of handling.

  • More pleasure.
  • More Beauty.
  • More desire.
  • More actual enjoyment of the life you worked so hard to create.

The Atelier

Make it real.Experience it.

A year in four trimesters, one Frequency at a time, so the way you create money, love, Beauty and your next chapter reflects your Truth.

Where you learn how to bring what you desire into your world.

One year. Four Frequencies. All of you.

Short immersive programs that support you to embody the frequency.

Each trimester inside MOI immerses you in a different Frequency, designed to activate Being, Enjoying and Allowing in your actual life.

So the way you create money, love, Beauty, pleasure, success, support and your next chapter actually reflects your Truth.

  1. Trimester 01

    GOD IS YOU

    The Indie Frequency

    God. Truth. Being. Receiving. Your own authority.

    A trimester devoted to deepening your relationship with the Truth inside of you and the God within you.

  2. Trimester 02

    DESIRE IS HOLY

    The Frenchie Frequency

    Desire. Pleasure. Beauty. Intimacy. Enjoying.

    A trimester devoted to knowing what you actually want and letting desire take its rightful place in the life you are creating.

  3. Trimester 03

    WEALTH IS ALLOWED

    The New Yorker Frequency

    Money. Abundance. Standards. Support. Expansion. Allowing.

    A trimester devoted to your relationship with having, allowing and living more without making exhaustion, proving or self denial the price of admission.

  4. Trimester 04

    ALL OF YOU

    The Integration Frequency

    Being. Enjoying. Allowing. Wholeness.

    A trimester devoted to bringing the full Elegant Femme experience into the way you love, choose, create, lead and live.

Monthly MOI focus + meditation

Each month brings a new focus within the Frequency you are living, and unlocks a meditation designed to deepen it.

Tara’s guided meditations are among the most sought-after work in Elegant Femme. They help you rewire your subconscious, open to new levels of receiving, and move through blocks without resistance, so ease starts to feel natural.

Because knowing is one thing. Living it changes everything.

Enter MOI
Arndrea Waters King.

“My deepest wish is that every woman might experience the transformative power of this work at least once in her lifetime.”

Working with Tara Marino and Elegant Femme is transformational in the deepest, most soul-awakening sense of the word. Tara is a beautiful fount in the desert, a sacred well of wisdom, truth, beauty, and remembrance.

This work does not ask a woman to become someone new. It gently calls her home to the woman she has always been beneath the noise, the expectations, and the layers the world has placed upon her.

There is something profoundly sacred about being witnessed in this way, about remembering the wisdom of the feminine, reclaiming the fullness of your presence, and allowing yourself to inhabit your life with greater grace, power, and authenticity.

My deepest wish is that every woman might experience the transformative power of this work at least once in her lifetime. Because what Tara offers is more than transformation: it is remembrance. A return to self. A return to beauty. A return home.

Arndrea Waters KingHumanitarian, Author, Podcaster
Tara in a black dress, one hand at her collarbone, looking at the camera.

Meet Tara

Tara Marino is the founder of Elegant Femme, an eight-figure global brand. For nearly twenty years she has walked thousands of women across six continents through this work.

The FemmeTypes were born from one question, asked after her son Mason died at six days old: “How can I still choose when I feel like everything I wanted was taken from me?”

Paris shaped her eye: fashion school, her TARA Paris collection, and two runway shows that won a standing ovation from the Parisian press.

Today she writes aboard The Responsible Choice, the yacht she sails with her husband, Dave.

Read Tara’s story (opens in a new tab)

Your Femme Reserve

Elegant Femme loyalty rewards

Inside MOI, you receive Femme Reserve that can be used dollar for dollar toward eligible Elegant Femme programs.

When you desire a deeper body of work, your Reserve travels with you.

MOI remains with you as you bring what you are learning into the decisions, desires and moments of your actual life.

What you invest here creates value for where you choose to go next.

The deeper you travel, the more value you carry with you.

Inside MOI, your investment compounds.

See where your Reserve can go (opens in a new tab)

Two ways to enter MOI

The full year of MOI, at the founding price.

The Founding Edition

$777

One payment for the full year. By trimester, the same year is $1,188.

+ $1,200 Femme Reserve, added the day you join. The Reserve alone is more than the price of the year.

Enter the Founding Edition

The Founding Edition is available for a limited time.

Move through all Four Frequencies and experience the full Elegant Femme year of Being, Enjoying, Allowing and All of You.

  1. Trimester 01GOD IS YOU
  2. Trimester 02DESIRE IS HOLY
  3. Trimester 03WEALTH IS ALLOWED
  4. Trimester 04ALL OF YOU

Each with its monthly MOI focus and meditations.

Plus, all year:

  • My MOI: Femme AI, Femme Vision and your FemmeType Era
  • The Frenchie Edit: a new drop every Friday

Begin with Trimester 01: GOD IS YOU.

One MOI Trimester

$297

Renews every three months. Cancel anytime after your first trimester.

+ $300 Femme Reserve each trimester

Enter one MOI Trimester
  • My MOI: Femme AI, Femme Vision and your FemmeType Era
  • The Frenchie Edit: a new drop every Friday
  • The Atelier: GOD IS YOU, with its monthly focus and meditations

One conversation can change the decision.

One Frequency can reveal what has been missing.

One honest moment can show you what you already knew but had not yet been willing to claim.

The year gives you the space to keep bringing that Truth into the life you are actually living.

Enter MOI

Questions

Is MOI another AI chatbot?

No. Femme AI is the private intelligence inside MOI.

MOI is the Elegant Femme membership around it, with three worlds: My MOI, The Frenchie Edit and The Atelier.

What is Femme AI?

Femme AI is the private intelligence inside MOI.

It is built on nearly twenty years of Elegant Femme methodology and The FemmeTypes and is available whenever something is happening in your actual life.

Bring the decision. The desire. The money. The marriage. The body. The business. The thing you cannot stop thinking about.

Do I need to already know The FemmeTypes?

No.

MOI introduces you to The Indie, The Frenchie and The New Yorker and helps you recognize how Being, Enjoying and Allowing are showing up in your life now.

Do I have to use MOI every day?

No.

Use MOI when something is happening. Return for the current Frequency. Listen to the monthly meditation. Open The Frenchie Edit on Friday. Come back when you want to go deeper.

There is something to return to without something to keep up with.

Where do I use MOI?

On your phone or laptop. There is nothing to download.

What is the difference between one trimester and the Founding Edition?

One MOI Trimester gives you three months inside MOI, beginning with GOD IS YOU.

The Founding Edition gives you the full year and all Four Frequencies: GOD IS YOU, DESIRE IS HOLY, WEALTH IS ALLOWED and ALL OF YOU.

Can I cancel?

One MOI Trimester renews every three months and can be cancelled anytime after your first trimester. The Founding Edition is one payment for the year and renews yearly at $777. Payments are non-refundable.

What is Femme Reserve?

Femme Reserve is Elegant Femme loyalty value.

Your Reserve can be used dollar for dollar toward eligible Elegant Femme programs.

One MOI Trimester includes $300 Femme Reserve each trimester.

The Founding Edition includes $1,200 Femme Reserve, added immediately.

Does Femme AI tell me what to do?

No.

Femme AI helps you see what is true, recognize what may be out of sync and make the choice from your own authority. It asks rather than tells, and it is not therapy.

Are my Femme AI conversations private?

Yes.

Your conversations are encrypted.

Elegant Femme does not access or read your private Femme AI conversations, and there is no admin viewer built for us to do so.

Your conversations are not used to train Femme AI.

What Femme AI remembers is your choice, and turning memory off deletes it.

You can read the full privacy policy here.

My Own Image

You were not created to live someone else’s version of a beautiful life.

Make it yours.

Enter MOI